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Tag: marketing

  • Notes on “Content Creation Is A SPORT | How to Grow As A Creative” by Notes on Mario Devon

    I watched a wonderful YouTube video today by Mario Devon that discussed approaching content creation like a sport and how this mindset can help creators improve their craft and grow as artists. And if we want to be creators, artists, entrepreneurs – anything truly, you must be willing to create. To share with the world because it’s a privilege to take our talents, our gifts, to express ourselves and to share it with the world.

    Highlights from the video

    Treat content creation like a sport: Just like athletes who train and practice to get better, creators need to be just as dedicated in their craft and consistent in their practice. In order to do this, develop a solid a routine that helps you improve consistently

    “There’s no right or wrong way to create content, so find what makes you unique and authentic.”

    Mario Devon

    Example: Michael Jordan and Tom Brady prioritize consistent training and practice to maintain their performance at a peak level. Creators need to have the same mindset as athletes. Artists must dedicate time and effort to honing their craft through consistent creation.

    Develop your play style: There are many different editing styles and approaches to content creation. Create the content, find out your style and what works best for you, then refine it over time to develop your own distinct and personal style. [02:11]

    Example: YouTubers Peter McKinnon (known for his cinematic and educational editing style) and Josh Yoh (known for his fast-paced and energetic edits) and how they’ve created their own, distinct, and well-known style.

    “Just like any athlete trains their body, you need to train your creative mind.” –

    Mario Devon

    Healthy competition is good: Learning from and being inspired by other creators can push you to improve your own skills. [03:41]

    Example: Devon mentioned that when sees other creators he admires doing something well like an editing technique or style of photography, it motivates him to learn from them and improve his own content.

    Quote: “Surround yourself with people who are better than you, and you’ll constantly be growing.”

    – Anonymous

    Embrace failure: Don’t be afraid to experiment and try new things because failing is part of the learning process. You’re not your failures, failures are just a part of your journey – learn from them and come back stronger next time. [06:21]

    Example: Devon talks about learning from his own mistakes, such as a video concept that didn’t resonate with his audience. He emphasizes that failure is a natural part of the learning process in content creation.

    “Love the game, appreciate the game, and respect the game.”

    -Anonymous

    Remember your “why” and that initial spark: It’s easy to get bogged down in the business side of things. Don’t forget the passion and joy that initially drove you to create content – remember that special moment. Do things creatively that you enjoy because client work can sometimes be boring so do things that give you a spark in between, things that made you fall in love with the process. This will help keep you close to the art [13:31]

    Example: Devon reflected on his early days taking photos with friends – just because he enjoyed the process, and the lightness of the activity. It’s important to reconnect with that initial passion that drives creativity, and to be close to that joy.

    “Do it for the love of it – love it and it will love you back.”

    -Mario Devon

    Create space to make the content you want to make: Carve out a spot somewhere for a dedicated space to create – this space primes you for content development.

    Disconnect to reconnect: Disconnecting from social media from time to time is equally as important – this the recovery portion of the sport. Recovery (removing the distractions) will help you focus on your work and will the reduce the need for constant comparison

    Create a positive environment: Surround yourself with positive and supportive people – these special people should challenge you to be your best and help you stay motivated along with cheering you on.

  • How To Make Strategic Content To Monetize Your Passion

    As always, GaryVee recently dropped a video on how to strategize content creation and how to monetize from it.

    I watched one of Gary V’s 4D’s videos and was blown away by the incredible takeaways. I jotted some notes down on things struck me and will absolutely implement when thinking about marketing and content creation.

    Storytelling is Your Secret Weapon:

    Tell your business story – be vulnerable, be open and don’t be scared of big people stealing your stuff, they’re slow. Also share the nitty gritty, the behind the scenes of you and your team hustling hard because it’s what people want to see, and what they connect with most.

    Monetization:

    If you want to monetize, you have to make an insane amount of content. It sounds daunting, but what’s great about this is you’re human and you’re multifaceted. When posting about different content and types of content, just be strategic. Strong content is key, no exceptions. For example, use interesting titles called click magnets to catch the audiences attention – “What Fly Fishing Taught Me About Business.”

    Resurrected Content?:

    Ever love a piece of content that flopped? All good – if that content didn’t do well, give it a glow up. Change the title, create a new thumbnail, and repost it in a few weeks or months down the line.

    MrBeast himself reportedly dropped $100k on thumbnails – that’s dedication!

    Unsubscribe Follow-up

    If you want to level up and be badass – Call every person that’s ever unsubscribed from your content and ask! Record the interaction, post it – transparent content is educational, audacious, and fun to watch.

    Green Screen Magic: Level Up Your Content Game

    Greenscreen filter is a new trend content creators are using. Use the filter to review articles, add your commentary – it’s quick, fantastic, and a fun new twist.

    Stay consistent:

    Posting more often, not just once a week. Consistency is key to building an audience and growing your community. You can’t do that with infrequent posting.

    Lean in:

    Don’t know what content to make or style to use? Lean into what you’re good at. If you’re good at video – Lean into video and get it transcribed easily. This is how GV wrote all of his books. Fun fact: Gary Vee wrote his books by saying his transcript aloud – he leaned into his greatness.

    Be Authentic:

    Don’t be afraid to express your opinions, even if they change over time. New data, new experiences – it’s all part of the journey. Science evolves, and guess what? So can your opinions, and so can your content. We’re humans. Plus no ones going to remember you did 9 different videos on 9 different things, just make more content.

    Paid ads:

    Run ads to maximize exposure as soon as you see your content going viral – strike while the iron is hot.

    Platforms:

    Gary V suggests focusing on platforms like LinkedIn instead of TikTok for companies that are B2B

    My pushback on this GaryVee point, I’ve recently have seen on TikTok that top comments on viral videos are from social media accounts of big brands!

    YouTube Shorts might be new and a little rough around the edges, but don’t underestimate its potential. Pro tip: Title your videos with search intent in mind – YouTube is the second biggest search engine for a reason. Ex: if you have a light video on filing taxes, title it “how to file your taxes for 2023” because it will come up on searches. Very powerful tool!