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Tag: content

  • Mastering Personal Branding: Strategies for Organic Growth and Engaging Content

    I recently watched the interview “55 Minutes of Social Media Content Strategy for Entrepreneurs ft. Carter Cofield” and found it so valuable! Here are the main takeaways from this video.

    Making Yourself More Discoverable through Content Creation

    Instead of trying to convince people to pay attention to you, focus on making yourself more findable through consistent content creation.

    Understanding the Needs of your Audience

    To create the right content, start by identifying your target audience and the challenges they face. Don’t make assumptions. Actually ask your audience directly what they want to know!

    Embracing Transparency and Generosity

    Don’t be selfish. Share all of your valuable information freely. Being an expert isn’t enough anymore, it’s how you communicate your expertise that matters the most. Make your knowledge accessible and understandable to others.

    Building Longterm Relationships Through Personal Branding

    Personal branding is about building an audience, not just acquiring followers. Focus on cultivating sticky, long-term relationships based on transparency and authenticity.

    Consistency without Complexity in Content Creation

    Consistency is crucial, but it doesn’t have to be difficult. Repurpose content from others and experiment with different formats to maintain consistency without sacrificing quality.

    Centering your Audience in Content Creation

    Put your audience’s interests first. Create content that resonates with them, even if it means stepping out of your comfort zone. Utilize features like stitching and remixing to tailor content to their preferences.

    Converting Followers into Buyers

    Ultimately, the goal of personal branding is to turn followers into loyal customers. Nurture relationships and provide value consistently to create conversion opportunities.

    TLDR;

    Mastering personal branding requires understanding your audience, creating valuable content consistently, and building genuine relationships. By focusing on these principles, you can grow your brand organically and turn followers into loyal customers over time.

  • How To Make Strategic Content To Monetize Your Passion

    As always, GaryVee recently dropped a video on how to strategize content creation and how to monetize from it.

    I watched one of Gary V’s 4D’s videos and was blown away by the incredible takeaways. I jotted some notes down on things struck me and will absolutely implement when thinking about marketing and content creation.

    Storytelling is Your Secret Weapon:

    Tell your business story – be vulnerable, be open and don’t be scared of big people stealing your stuff, they’re slow. Also share the nitty gritty, the behind the scenes of you and your team hustling hard because it’s what people want to see, and what they connect with most.

    Monetization:

    If you want to monetize, you have to make an insane amount of content. It sounds daunting, but what’s great about this is you’re human and you’re multifaceted. When posting about different content and types of content, just be strategic. Strong content is key, no exceptions. For example, use interesting titles called click magnets to catch the audiences attention – “What Fly Fishing Taught Me About Business.”

    Resurrected Content?:

    Ever love a piece of content that flopped? All good – if that content didn’t do well, give it a glow up. Change the title, create a new thumbnail, and repost it in a few weeks or months down the line.

    MrBeast himself reportedly dropped $100k on thumbnails – that’s dedication!

    Unsubscribe Follow-up

    If you want to level up and be badass – Call every person that’s ever unsubscribed from your content and ask! Record the interaction, post it – transparent content is educational, audacious, and fun to watch.

    Green Screen Magic: Level Up Your Content Game

    Greenscreen filter is a new trend content creators are using. Use the filter to review articles, add your commentary – it’s quick, fantastic, and a fun new twist.

    Stay consistent:

    Posting more often, not just once a week. Consistency is key to building an audience and growing your community. You can’t do that with infrequent posting.

    Lean in:

    Don’t know what content to make or style to use? Lean into what you’re good at. If you’re good at video – Lean into video and get it transcribed easily. This is how GV wrote all of his books. Fun fact: Gary Vee wrote his books by saying his transcript aloud – he leaned into his greatness.

    Be Authentic:

    Don’t be afraid to express your opinions, even if they change over time. New data, new experiences – it’s all part of the journey. Science evolves, and guess what? So can your opinions, and so can your content. We’re humans. Plus no ones going to remember you did 9 different videos on 9 different things, just make more content.

    Paid ads:

    Run ads to maximize exposure as soon as you see your content going viral – strike while the iron is hot.

    Platforms:

    Gary V suggests focusing on platforms like LinkedIn instead of TikTok for companies that are B2B

    My pushback on this GaryVee point, I’ve recently have seen on TikTok that top comments on viral videos are from social media accounts of big brands!

    YouTube Shorts might be new and a little rough around the edges, but don’t underestimate its potential. Pro tip: Title your videos with search intent in mind – YouTube is the second biggest search engine for a reason. Ex: if you have a light video on filing taxes, title it “how to file your taxes for 2023” because it will come up on searches. Very powerful tool!