I watched one of Gary V’s 4D’s videos and was blown away by the incredible takeaways. I jotted some notes down on things struck me and will absolutely implement when thinking about marketing and content creation.

• Content:
  • Tell your business story – don’t be scared of big people stealing your stuff, they’re slow. Share your story and behind the scenes.
  • Make more content on what you want to monetize
  • Types of content:
    • You’re human and you’re multifaceted – you can have multiple interests and post, but be strategic about it. Content has to be strong
  • Ideas:
    • “What flyfishing taught me about business” – we need connection to people. We’re constantly scrolling, so an interesting title like this more likely to get a click
    • If you love a piece of content and it didn’t do well when you posted it – change the thumbnail, title & repost it 4 weeks/6 weeks, 3 months later. Mr Breast reportedly spent $100k on thumbnails – on another level
    • Research/content idea – call every single person that unsubscribed and ask them why – record that interaction and post it 
    • Use greenscreen for content – review articles and add your input
  • Frequency: Post more not just once a week 
• General advice:
  • What content should I make? Written, video, audio, etc
    • If you’re good at video – Lean into video and get it transcribed easily. This is how GV wrote all of his books
  • On being weary about content you’re producing, weary about giving false data, etc. Our culture is big on academia & under believing reality – we’re humans.. it’s ok to have an oppinion, it’s ok to be wrong when new science comes out. No ones going to remember you did 9 different videos on 9 different things, make more content.
    • New data, new decisions.. new life situations, new decisions.. You can always change your mind
    • To get more people to consider you you need to talk about more things – everything evolves even publications 
• Paid ads:
  • Run ads after things go viral 
• Platforms:
  • B2b – GV says b2b probably not tiktok, more linkedin
    • Pushback – Recently have seen on tiktok that top comments on viral videos are from social media accounts of big brands 
  • Youtube shorts – it’s clunky because it’s early but utilize it. Tip: when you title your video to get posted on shorts, title it for how it would be searched. YT is the 2nd biggest search engine in the world
    • Ex: if you have a light video on filing taxes, title it “how to file your taxes for 2023” because it will come up on searches. Very powerful